Category agency

IntroductionThe Gulf Cooperation Council (GCC) region, comprising Saudi Arabia, the UAE, Kuwait, Qatar, Oman, and Bahrain, is one of the fastest-growing markets in the world. With a young, affluent population and a high demand for quality consumer goods, the region…

IntroductionIn today’s competitive FMCG landscape, managing your brand portfolio effectively is more important than ever. With consumer preferences evolving rapidly, brands must constantly evaluate their offerings to stay relevant and profitable. Brand portfolio optimization helps businesses identify their strengths, streamline…