At the heart of our consultancy is Chef George Makhoul, a visionary culinary expert with over 20 years of experience in the food and beverage industry. Renowned for his mastery of international cuisines, Chef George has played a pivotal role in developing and scaling multiple restaurant chains and cloud kitchen concepts across the UAE. His expertise spans the entire F&B spectrum—from conceptualization and menu engineering to operational efficiency and supply chain optimization.

in finding the right distributors across the globe. Leveraging our extensive network and market expertise, we ensure that your products reach the right audience with the most effective distribution channels.

At Prime Brands, we take pride in collaborating with esteemed partners who share our vision for Chef George has successfully built restaurant brands from the ground up, transforming them into high-performance establishments with over 500-600 orders per day. His deep understanding of market trends, consumer preferences, and cost-effective procurement strategies makes him an invaluable asset to any food business. Passionate about innovation, quality, and operational excellence, he is dedicated to helping entrepreneurs and restaurateurs achieve sustainable success in the competitive GCC market.

and excellence in the FMCG & Health Care sector. Our partnerships span across industries and regions, enabling us to deliver comprehensive solutions and unlock growth opportunities for our clients. Together, we build a network of trust, expertise, and shared success